How a Homegrown Beauty Brand Went From 0 to 35,000 Customers in 5 years


Magic Mud Cosmetics is a model that specializes in luxurious natural skincare and hair care merchandise. The product vary consists of the most effective pure skincare merchandise, natural hair care merchandise and physique washes. They give you 100% pure, non-toxic and paraben-free natural hand-crafted merchandise which are environment-friendly. Magic Mud Cosmetics was launched in 2014. Ms. Ranjan Dedhia is the Founding father of it. Ranjan comes from a household of profitable entrepreneurs. She all the time needed to begin a enterprise of her personal. Nonetheless, she was married at a younger age and was quickly elevating a household. This led to her goals and aspirations taking a again seat for a whereas. However, because the saying goes, even when your goals and aspirations are interrupted by sure occasions in your life, in case you actually need to do one thing, you’ll discover a method. This stands true for Ranjan.

Ranjan Dedhia, Founder – Magic Mud Cosmetics

Rising up, she used a number of luxurious physique and tub merchandise. When selecting merchandise, she would all the time go for merchandise that have been pure. However, over the course of time, she did discover that the skincare merchandise she has been utilizing weren’t as pure as they claimed to be. They contained poisonous substances, which is without doubt one of the the explanation why they have been much less efficient.

So, being a housewife with ample time available, she determined to experiment with creating her personal magnificence and skincare merchandise. The results of utilizing these home-made merchandise was, surprisingly, very efficient. Not solely was she ready to get a clear, clear and blemish-free complexion, however her radiant pores and skin glow additionally caught the eye of household & pals who needed to know what the ‘secret’ was.

This was like a ‘Eureka’ second and shortly, she was giving out a lot of trial packs to pals, relations and neighbours. This trial was met with success and it was from right here, that the concept to begin an natural and pure skincare model developed and thus, was created ‘Magic Mud.’ We’re publishing an interview with Ms. Ranjan Dedhia:

 Magic Dust Cosmetics

Q.: What’s the drawback you are attempting to clear up? Are you able to share with us any insights that led you to consider that that is a large enough drawback?
Being a girl who had tried a lot of magnificence, skincare and hair care merchandise in the previous, I discovered that there was a want to create wholesome skincare and hair care product line that didn’t compromise on high quality. Be it meals and drinks or each day skincare and hair care merchandise, prospects are searching for wholesome and natural choices. Nonetheless, whereas the alternatives are limitless, not all stay up to the declare they make or are as efficient. Magic Mud was born out of a private want and having seen the constructive impression it had on me, I made a decision to share my ‘magnificence secrets and techniques’ with others, hoping that they’d profit from it too.

 Magic Dust Cosmetics

Q.: Inform us in regards to the Product / Resolution. Clarify the way you went in regards to the Product-Market Match Course of.
We provide a wide selection of skincare, hair care, magnificence merchandise and different equipment. These have helped numerous prospects get flawless pores and skin and clean hair. It has additionally helped them do away with many pores and skin and hair points. When it comes to the product-market match course of, it has been a trial and error scenario and far of it has come from shoppers suggestions.

 Magic Dust Cosmetics

For instance, initially, we had launched only one shade of BB Cream. Nonetheless, based mostly on shoppers suggestions we launched two extra. This was to be certain that prospects may discover the best merchandise based mostly on their pores and skin sort. Our goal is to create merchandise that cater to the rising wants and calls for of our prospects. This has been our market course of all through the journey and the outcomes have been wonderful.

Q.: What’s your USP?
We’re a model that specializes in luxurious natural skincare and hair care merchandise. Now we have extensively researched to create these potent formulations that ship distinctive outcomes. The merchandise we provide aren’t solely non-toxic & paraben-free, however they’re additionally environment-friendly. That is our USP, which differentiates us from our opponents.

 Magic Dust Cosmetics

Q.: What have been your assumptions once you entered the market, learnings that you’ve got? Who in your thoughts is your superb buyer? Do you’ve got atleast one in all them signed up?
As a novice, I frankly didn’t have any assumptions of the market. It has been a studying course of from day one and nonetheless continues to be so. As for the best buyer, all girls who need to have a wholesome wanting lovely pores and skin are the proper buyer for Magic Mud. With a rising 35,000+ buyer base, Magic Mud merchandise aren’t solely utilized by people but additionally enterprise setups (like magnificence parlours) for his or her shoppers.

Q.: What has been your largest failure as an entrepreneur and what did you be taught from it??
When Magic Mud merchandise have been first launched not all took off right away. Some merchandise had exceedingly good gross sales, whereas some had to been faraway from {the catalogue}, labored upon & re-introduced. There have been some main ups and downs in addition to self-doubt. However, all through all these struggles, I persevered.

I discovered that ‘doubt kills dream quicker than failure ever would.’ Being a girl entrepreneur has not all the time been straightforward. However, I all the time knew that I needed to be extra than simply a housewife. As soon as I discovered a path that I used to be obsessed with, I labored exhausting to guarantee my dream would see the sunshine of the day. So, if I’ve to choose one factor that I’ve discovered it’s, ‘Irrespective of your failures or what individuals let you know, don’t ever be discouraged. All the time consider that your goals will come true.’

Q.: How are you pricing the Product? What’s the logic behind it? What’s the mannequin you’re following – Free / Freemium / Premium and so on. ? Clarify your thought course of.
Since Magic Mud merchandise are home-made formulations, our pricing construction for them is sort of versatile. To make sure that costs aren’t deemed steep, now we have a wide selection of merchandise in completely different sizes (small and enormous). This offers prospects the choice of selecting a product based mostly on their funds.

Q.: How did you get your first buyer?
Like talked about above, as soon as I spotted how efficient these home-made merchandise have been, I began giving out a lot of trial packs to pals, relations and neighbours. As soon as they used it, they have been impressed by its effectiveness. Thus, in essence, Magic Mud’s first prospects have been my close to and expensive ones. They’ve remained loyal to the model to date.

Q.: Please inform us in regards to the buyers (if any)
Ans: Magic Mud is totally self-funded.

Q.: Is there any fascinating success story? If sure, please write about it. ?
As a homegrown model, in the preliminary stage, all contacts with shoppers used to be one-on-one. This gave me a truthful thought of how every product was obtained as they’d supply phrases of reward and appreciation in individual. Folks would come up to me and inform their story of how Magic Mud merchandise helped them. I’ve obtained a lot of constructive suggestions on the merchandise through social media and different channels. There have additionally been situations, the place individuals have requested us to add a product to our catalogue, case in level the completely different shades of BB cream talked about above. So, as a benchmark to measure how profitable a product was, this actually helped.

Q.: What’s the large image of your startup? Is that this Product main to one thing larger? If that’s the case, how?
When it comes to deciding on a skincare model for each day use, customers have to all the time make a tough alternative between high quality or worth. This wants to be modified. So, the massive image for Magic Mud is to create luxurious natural skincare and hair care merchandise which are accessible to all. We would like to create a skincare product line sans any poisonous substances which are efficient and supply higher worth to customers.

Q.: Since inception, give us a sense of the worth of enterprise performed by your enterprise? What’s the present turnover? (From Launching until date complete no. of tourists on web site/individuals registered/enquiries and enrollment). Please clarify in particulars:
Whereas disclosing the precise turnover is just not potential, it suffices to say that Magic Mud has a sturdy buyer base of nationwide and Worldwide shoppers. Our merchandise have been shipped to the worldwide market and never solely people, but additionally enterprise setups have been utilizing our merchandise for his or her shoppers.

Q.: What’s the perception that you’ve got about this market, which nobody else has? Uniqueness about your Startup.
As a girl, the perception about this market comes from my very own expertise. Having bought one skincare product after one other and discovering them ineffective, I knew there had to be an alternate answer. My inspiration to begin this enterprise stems from my ardour to be and keep “Lovely.” The distinctiveness about this startup can be the merchandise. These merchandise are home-made, environment-friendly and made with pure substances, natural extracts and important oils. This offers us an edge over our opponents.

Q.: Record all of the names of the core Crew Members, together with their Designated Roles – How you see them evolving over time. What can be every of their Skillsets? – Elaborate additionally if any of the group members has a particular area experience.
We’re a full-fledged on-line enterprise. Nonetheless, I do collaborate with an exterior group for web site content material/product description {and professional} images. There may be additionally a full-time social media supervisor that handles Magic Mud’s profile throughout all social platforms. We even have a buyer assist group in place to deal with buyer queries.

Q.: Who do You Understand as Your Competitors? How do you differentiate your self with them?
I might say that each one main pure skincare manufacturers are my competitors. Nonetheless, for Magic Mud, it has all the time been about providing prospects revolutionary & potent natural formulations which are efficient and constant, then outwitting the competitors.

Being a startup, I’ve skilled that making a buyer swap model is sort of a problem. Nonetheless, our merchandise, that are developed utilizing pure substances, important oils and natural extracts, have enabled us to stand out from the group. This and word-of-mouth suggestions by individuals have helped us differentiate ourselves from others.

Q.: What can be your purpose to accomplish in the subsequent six months?
Launching extra merchandise for our present classes and including new classes to our catalogue is our major goal purpose for the subsequent six month. Our focus is to maintain the momentum going and improve our buyer database from 35ok to 50ok by social media, on-line advertisements and so on.

Q.: What message would you like to convey to fellow entrepreneurs?
To all who need to be a profitable entrepreneur, I’ve only one recommendation. All the time be receptive to new concepts and viewpoints aside from your personal. These little gems of knowledge may also help you propel your enterprise to newer heights. Additionally, by no means be afraid to ask for assist when wanted; as a result of in case you don’t ask, you received’t obtain.

Q.: Some other info you want to to share?
Magic Mud has a PAN India presence. Our merchandise have been shipped Internationally too. At current, aside from our web site, Magic Mud merchandise are additionally out there on and Flipkart.

Thanks Ranjan. Greatest needs.

The submit How a Homegrown Beauty Brand Went From 0 to 35,000 Customers in 5 years appeared first on Startup Success Tales India – Information & Updates for Indian Entrepreneurs.

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